Santini SMS is a cycling clothes brand of the Italian clothing production company Santini Maglificio Sportivo. This company was founded by Pietro Santini in 1965 and is based in Lallio, Italy.

WTB was founded in Marin County, California in 1982, fueled by the need to create durable and reliable mountain bike-specific equipment. Back then mountain biking was a new and burgeoning sport, and mountain bikes weren’t much more than cobbled-together oddities.  

Jim and Mieke Meyer, Quarq’s founders, moved to Australia in 2006 for her to work on an MBA and him to focus on triathlon. Jim wanted a power meter for training but couldn’t find one that fit his needs or budget. So, with his background in mathematics and passion for tinkering, he decided to start his own power meter company. As a result, Quarq – a hip misspelling of the word quark, which is a fast-moving subatomic particle – was founded.

Ridley Bikes was started in 1997 by Jochim Aerts, a frame builder and painter who had been producing frames for Belgian bicycle companies since 1990. In a few years, Ridley became the market leader in Belgium for racing bikes.

Headquartered in Golden, Colorado, Feedback Sports offers a full line of professional grade bicycle repair stands, precision bike tools, elegant bicycle storage produccts and innovative cycling training hardware.  Our products are reflection of our internal passion as dedicated cyclists, racers and skilled mechanics.  Our products are in use at the Tour de France, World Championships and the highest level of every discipline of cycling.

At Saris, we don't just imagine a more bike-able world.  We're all in, making it happen.  As a company, we produce racks that allow people to bring a bike and explore their surroundings whereever they go.  We develop trainers that let cyclists build and maintain fitness in preparation for upcoming pursuits.  We create this infrastructure commnunites need for ttheir citizenry to ride, park and service their bikes.  And we push the limites of what's possible to provide solutions and improve the experience of all types of cyclist.

Goodyear, with its global presence and impact across industries, is one of the world’s largest tire companies. As an industry leader, Goodyear strives to develop state-of-the-art products and services that set the technology and performance standard.

Goodyear is establishing itself as a leading brand within the global bicycle tire segment through a licensing collaboration with Rubber Kinetics, specialists in performance cycling tires. Goodyear Bicycle Tires use the latest in tire innovation to enhance each bicycle journey through superior reliability, style and performance.

Limar, a respected leader in the cycling industry, is committed to providing world-class cycling helmets by developing an impressive line-up of innovative products. For over 30 years, Limar has worked closely with professional and elite cyclists to offer the best range of helmets in terms of lightness, comfort and fitting. All Limar products are designed and styled in Italy.