To be the best. It’s why you ride. It’s why we build components. The perfect combination of precision and brute force. No obstacles stopping us. No limitations slowing us down. Ours is a relentless pursuit: to make the climb shorter, the trail smoother, the turn tighter, the descent faster. To give you the strongest, lightest, quickest bike on earth. To be the best.
Paved or not, racing or racing home, exploring new roads or new limits, SRAM’s mission is to provide purpose built, elegant solutions to bring you there. Our brand of advancement is grounded in taking away what’s in the way of the experience, and being the antidote to complexity. From DoubleTap©, to WiFLi™, SRAM 1x™, HydroR™, and eTap, these advancements invite you to new pursuits for anything you’d call road. This is what we mean by Open the Road.